A.BCH is an independent fashion label founded on hyper transparency and circular design. Creating considered fashion and lifestyle pieces for an enduring wardrobe, A.BCH is making responsible fashion desirable while removing many of the barriers customers face when seeking out healthier alternatives. With an aim to usher in genuine change within the fashion industry, every piece created at A.BCH is developed with intent, from responsibly sourced, circular raw materials, ethical supply chains, focus on the user phase/s and finally garment afterlife. A.BCH founder and creative director Courtney Holm is a pioneering voice for a new fashion system, one that demonstrates radically responsible creation alongside the simplicity of beautiful design.